Toyota Engages Community

Special build ‘Money Box’ using Mobile Billboard

Toyota raised funds for Australian Paralympians to go to Rio with a giant 3m high Gold Medal Moneybox attached to the side of a Mobile Billboard. Running Boards managed the special build process and 3 weeks later the giant Moneybox was filling up with $1 and $2 coins! The campaign kicked off in Martin Place in Sydney and then toured Toyota Dealerships across Australia. Live TV broadcasts with Channel 7 promoted the fundraising.