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Blog

29
Jan

Warner Music

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Project Warner Music brought the drama to the streets for the launch of Am I the Drama?, rolling out striking visuals on Digital Mobile Billboards across Melbourne and Sydney CBDs. The campaign took Cardi’s larger-than-life attitude on the move, turning heads, stopping traffic and making sure all eyes were on the drop. Loud, confident and [...]

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09
Dec

SolaX Power

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Project They say sun's out, guns out and Melbourne AFL player Max Gawn sure fits the bill. Seen here, Gawn teamed up with SolaX Power to promote their inverters and batteries utilising our new Digital Bike Boards. Our Digital Bike Boards offer 4-sided moving screens for a zero emissions promo with big impact. Now available [...]

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28
Oct

Alliance for Gambling Reform

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Project The Alliance for Gambling Reform want zero gambling ads in the footy. Our new EV Digital Mobile Billboards were used in Melbourne on the weekend of the AFL Grand Final to take the message to the fans with zero emissions. Utilising digital outdoor media during big events when crowds of people are out and [...]

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15
May

Domino’s Pizza

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Project This Domino’s campaign is one of the first to utilise new Data + Metrics measurement through third party Lumos Intelligence. The campaign itself was focused on the CBD in Melbourne. Digital Mobile billboards were tracked throughout their journey. Lumos Intelligence measured 18 million plus unified mobile devices across 7,000 plus consumer segments and found [...]

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08
Apr

Limbo Live Performance

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Project Strut & Fret, an independent Australian production company, wanted to knock ticket sales out of the park for their upcoming show ‘Limbo The Return’. The best way to achieve that goal was to use Digital Mobile Billboards with new retargeting technology. Through targeted marketing at several notable events around the Sydney CBD, they were [...]

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15
Mar

Goodyear Autocare

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Project Goodyear Autocare targeted the 4x4 Show in Brisbane at the RNA Showgrounds with high pedestrian and vehicle locations on main roads and intersections. Digital Mobile Billboards were tracked throughout their journey around the CBD and the showgrounds. Lumos Intelligence measured 18 million plus unified mobile devices across 7,000 plus consumer segments and found the [...]

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10
Feb

City of Gold Coast

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Project A cute dog face with the headline ‘Keep me safe,’ caught the attention of walkers, runners and dog owners in Gold Coast parks and foreshore. The Gold Coast Council got their message out with solar ad trailers and relocatable billboards. The solar ad trailers operate 24/7 on 100% solar power and allowed for placement [...]

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24
May

Shark Smart Program

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Project Solar Ad Trailers were used along the NSW coast to educate beach goers of the new Shark Management Program (SharkWatch). From Tweed down to Bega, sharks are being caught, tagged and released. The tags are then used to trace their whereabouts by pinging beacons in the water. Beach goers are able to look on [...]

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08
Oct

Coorparoo Square

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Project The management team at Coorparoo Shopping Centre took advantage of the Brisbane sunshine utilising solar ad trailers to promote the Big Little Fest to shoppers. Solar ad trailers operate 24/7 on 100% solar power, reducing costs and allowing for placement without access to power. The bright, strong graphics attracted shoppers on the street and [...]

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01
Aug

Australian Catholic University

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Project Australian Catholic University required awareness and engagement to drive enrolments. Mobile Outdoor Advertising and on-ground teams delivered strong messaging in targeted high pedestrian & transit traffic areas. Australian Catholic University (ACU) ran two flights of media across three States (NSW, QLD & VIC). The Campaign used mobile digital billboards, mobile billboards, bicycle boards and [...]

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