Pimms recreated a slice of Wimbledom at Federation Square during the Australian Open. With a massive high definition digital screen and external PA system – Digital Screen 15 was used to deliver live TV broadcast coverage of the AO tennis and incorporate brand messages. Providing a relaxed enclosure that immersed guests in the brand – Strawberries and Cream while watching the tennis with a glass of Pimms of course! Perfect for extending Pimms sponsorship of the AO tennis. What better way to ingrain powerful, positive and lasting memories of a brand.