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Pimm’s AO Tennis Sponsorship Digital Screen Live Broadcast AO at Pimm's Pop up.

Project

Pimms recreated a slice of Wimbledom at Federation Square during the Australian Open. With a massive high definition digital screen and external PA system  РDigital Screen 15 was used to deliver live TV broadcast coverage of the AO tennis and incorporate brand messages. Providing a relaxed enclosure that immersed guests in the brand РStrawberries and Cream while watching the tennis with a glass of Pimms of course! Perfect for extending Pimms sponsorship of the AO tennis. What better way to ingrain powerful, positive and lasting memories of a brand.

Summary

Audience: CBD Visitors, shoppers & office workers
Location: Pimm-s Pop-up Federation Square Melbourne
Products: Digital Screen 15
Category: Event, Experiential

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