Goodyear Autocare targeted the 4×4 Show in Brisbane at the RNA Showgrounds with high pedestrian and vehicle locations on main roads and intersections. Digital Mobile Billboards were tracked throughout their journey around the CBD and the showgrounds. Lumos Intelligence measured 18 million plus unified mobile devices across 7,000 plus consumer segments and found the following: 569,360+ Impressions; 171,480+ Reach; and Frequency of 3.3x. This data can then be used to retarget this audience to amplify the message across more than 2,000 websites and apps. And conversions can be attributed to verified clicks.
