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Limbo Live Performance Digital Mobile Billboards backed with Data + Metrics


Strut & Fret, an independent Australian production company, wanted to knock ticket sales out of the park for their upcoming show ‘Limbo The Return’. The best way to achieve that goal was to use Digital Mobile Billboards with new retargeting technology. Through targeted marketing at several notable events around the Sydney CBD, they were able to utilise the collected physical engagement data to push a wave of digital retargeting in the form of popup and banner advertisements to funnel internet traffic to their ticket sales web page. After a week of this retargeting, they saw digital engagement levels 3x stronger than the industry standard.

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Audience: Live Theatre / Circus / Cabaret patrons
Location: Targeted geographical locations around inner Sydney
Products: Digital Mobile Billboard with verified Data + Metrics by Lumos
Results: Impressions: 174,800+ / Reach: 52,500+ / Frequency: 3.3x
Category: Media, Advertising

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