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Australian Red Cross Blood Service Using high impact Digital Mobile Billboards to target universities.

Project

Australian Red Cross Blood Service (ARCBS) had a important message – one that can change lives “Give Blood”. ARCBS required a high impact media format that was able to¬† target Universities in all major cities nationally. Digital Mobile Billboards positioned at Universities and transit routes to those universities generated high awareness – resulting in a successful campaign as measured by an increase in blood donations from this younger audience.

Summary

Audience: University Students
Location: Nationally. Universities in major cities
Products: Digital Mobile Billboard
Category: Media, Advertising

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